If you follow these guidelines below, exactly as I lay them out, you will create the perfect selling blurb.
1. Who is your main character? If it's an ensemble story then you
need make that clear. For now though, let's suppose it's one guy.
2. Who is your main character's opponent, or opponents? Yes, he can have more than one opponent - these are the bad guys.
3. What is your main character's goal? Often it's not obvious. It's
probably to strike out on his own and make a life - okay so there are
sub-goals: robbing the bank for instance, but these should not get in
the way of the main goal. This is often as simple
as survival.
4. What is the emotional torment that your main character wrestles?
This gives him an internal life and the reason for doing what he does.
5. What will happen if he doesn't achieve his goal? This gives him the desire to make things work - to achieve his goal
6. Where is it set?
Okay, so those are the most important things you have to put across
in any selling blurb. (And if you do it right then you can do it for
ideas too and then store these short paragraphs away and pull them out
when you need a new story).
Here…. I'm going to make a story up, using these six guidelines so you can see how it works.
When Arnie Dragonslayer (1) is called in by the mayor of
Dragonsville (6) to slay (3) a Dragon (2) that has been plaguing the
land for decades, he readily agrees, despite the fact that he has failed
to kill a single dragon in the last two years (4). Each
month a virgin is given up to the beast. Sadly, there is only one virgin
left in the land; Princess Sweetcheeks. When Arnie meets the Princess
he falls in love with her (again, 4). He can't abide the thought that
his darling will be slaughtered by the foul
beast, so he connives to replace her another. Even as he does this
though, his conscience eats away at him (another 4 - ramping up the
emotional torment). If he fails to kill the dragon then an innocent, yet
not so virginal, woman will be killed (5). Yet even
as Arnie races to save the woman, Princess Sweetcheeks is in the arms of
another (2). What should Arnie do? Save the dragon's victim, or fight
the Princess's new suitor?
So, there you have it. I just made that up as I went along, using
the guidelines above. It's just an example, but you can see how you have
to think to create a piece of information that will make a potential
reader sit up and take notice. Hopefully, anyone
interested in dragons and virginal victims will, by now, want to find
out how Arnie copes with all this. (BTW, I'm not into dragon's but I've
used this metaphor before in workshops to show students how to write
this kind of thing and it works for the purpose
of an example).
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